Apple’s Best Product Is Its Media Strategy
Apple isn’t in the phone business or the computer business. It is in the business of selling you the person …
Publicaciones de la categoría: retail
Today at Apple
A pesar de que me quejo de que algunas cosas en Apple ya no son “lo mismo”, lo cierto es …
How Apple (and Alphabet, Amazon, Facebook & Microsoft) Make Their Billions
These five companies combined for $555 billion in revenues in 2016 – here’s a breakdown of each company’s revenue by …
Ron Johnson’s “Do you want to sell sugar water…”
“He said to me, ‘It’s Thanksgiving weekend coming up. Why don’t you write down what you would do? How would …
Sobre la estrategia internacional de Apple Retail, asymco
In 2012 only about 15% of store openings were in the US. It would seem reasonable therefore to expect that …
Los secretos (a voces) de Apple Retail
“… Apple Stores are now the highest performing stores in retail history. It wasn’t always this way. Apple experienced massive …
Apple y el baile de directivos … Browett
Leo en Asymco unas interesantes consideraciones sobre las razones que podrían haber causado el despido fulminante de Browett, que más …
Proceso de reclutamiento en Apple Retail
En descubre apple.
Mac OS X en una SD (se puede, seguro)
He pasado como tres veces por la Genius Bar de mi Apple Store más cercano … con experiencias desiguales … …
¿Cuál es la productividad de los empleados de un Apple Store?
http://www.asymco.com/2011/12/08/how-productive-is-an-apple-store-employee Assuming an employee works for 360 hours per quarter, the average employee sees 6 visitors per hour or one …
