Apple Values reflect our commitment to leave the world better than we found it and to create powerful tools for others to do the same. — Apple Inc.

Apple Park in Cupertino, California
Apple Park in Cupertino, California

• 2021 Annual Cash Incentive: Beginning in 2021, an environmental, social, and governance modifier based on Apple Values and other key community initiatives will be incorporated into our annual cash incentive program. This change will further motivate Apple’s executive team to meet exceptionally high standards of values-driven leadership in addition to delivering strong financial results.

We believe that business, at its best, serves the public good, empowers people around the world, and binds us together as never before. — Apple CEO Tim Cook