is the walled garden not so closed after all?

Origin: Bloomberg – Apple Weighs Letting Users Switch Default iPhone Apps to Rivals

Apple is considering giving rival apps more prominence on iPhones and iPads and opening its HomePod speaker to third-party music services after criticism the company provides an unfair advantage to its in-house products.

Apple’s closed system to prohibit users from setting third-party apps as defaults was questioned last year during a hearing of a U.S. House of Representatives antitrust panel. Lawmakers pressed the issue of whether iPhone users can make non-Apple apps their defaults in categories including web browsers, maps, email and music.

Being a default app on the world’s best-selling smartphone is valuable because consumers are subtly coaxed and prodded into using this more-established software rather than alternatives. Keeping users tethered to Apple’s services is important to the company as the growth of smartphone demand slows and sales of music, video, cloud storage and other subscriptions make up a greater share of the iPhone maker’s total revenue.

Opening the HomePod to additional music service may be a boon for the product. The speaker has lagged behind rivals like the Amazon Echo in functionality since being introduced in 2018 and owns less than 5% of the smart-speaker market, according to an estimate last week from Strategy Analytics.

The potential changes to third-party apps on Apple’s devices and the HomePod are still under discussion or early development, and final decisions haven’t been made, the people said. If Apple chooses to go forward with the moves, they could appear as soon as later this year via the upcoming iOS 14 software update and a corresponding HomePod software update, the people said.