I was thinking that when Apple “fan” users get mad about “their” company canceling the AirPower I think that there is a Project for every product… Projects have to be successful (by several measurements).

When it arrives late for any reason, and it’s likely to be the priciest option for that product range… you better cancel it as probably it won’t be matching the “business case” it came from.

If projects aren’t to succeed, canceling them is the right thing to do. You put your resources to another (more useful) use, like your Corporate Social Responsibility program, for example.

Days ago I was having a discussion about if I am a “fanboy” (aka an Apple Products Fanatic) and I dare to say I don’t. I reasoned that I don’t have high expectations for Apple saving the world with a breakthrough device, or being the first to bring… say, foldable smartphones?

But I love management, reading about it, trying to learn and even apply ideas of how others made their companies great. And then is when I realize that I am an Apple fanboy,   not because of their products, but from the company itself.

Apple started to do pretty good with green, then diversity and now with their Social Responsibility program.

Regarding this matter I read Supplier Responsibility 2019 Progress Report and was surprised about how far they go, not just helping their suppliers but communities behind them (and the suppliers of the suppliers). This excerpt compelled me to write this samll post.

Skill building, deeper in our supply chain

The risks associated with mineral sourcing are unique from our manufacturing supply chain. In order to gain a deeper understanding of human rights risks associated with artisanal and small scale mining in the Democratic Republic of the Congo (DRC), we helped fund research by the Center for Effective Global Action (CEGA) at the University of California, Berkeley.
The results of the CEGA study informed an expanded partnership with Pact, a nonprofit organization focused on international development in nearly 40 countries.

Together with Pact, we launched a targeted vocational education and alternative livelihoods program for at-risk youth living in mining communities in the former Katanga province of the DRC.

The program provides at-risk youth in the DRC with an opportunity to receive vocational education in areas including:
• Auto and Motorcycle Mechanics
• Beauty and Hairstyling
• Welding and Metalwork
• Masonry and Bricklaying
• Information Technology
• Culinary Arts
• Electronics Repair
• Carpentry and Woodworking

Upon completion of the program in 2018, over 90 percent of participants graduated from their selected course.

When I read about how much they can help communities (yes, I  know it is also for the image and marketing and … any other reason you want to use to discredit the fact they are helping others) I can not help laughing at the complaints about lack of innovation, increased benefits by higher prices or lack of course.

Sentimental note: Of course, after (more than) 7 years as a CEO I won’t take any credit from Tim Cook for this way of managing.
But I always feel obligated to defend Steve Jobs in this. Many times considered a jerk, he hired Tim Cook, he orchestrated the Apple University and I think he “evolved as a person” (risky affirmation, but I think its sense is understandable).

In many ways, I think this is part of how Steve Jobs looked at the world…