Un interesante artículo por Jean-Louis Gassée, que pone en su sitio las afirmaciones sensacionalistas sobre el tamaño de la división de servicios de Apple…

Apple Services is a key component that ensures the durability of Apple’s personal computers business. But the “Next Big Thing”? It’s big, but it’s not new and it’s not a ‘thing’.

Origen: Misunderstanding Apple Services – Monday Note

…But the biggest misunderstanding isn’t the theoretical placement in the Fortune 100 list, or the comparisons to Facebook. It’s the consideration of Apple Services as a self-standing business. Remove “Apple” from “Apple Services”…would this stand-alone “Services” company enjoy the same success were it to service Android phones or Windows PCs?

Apple Services is an important member of the supporting cast that pushes the volume and margins for the main act: Apple Personal Computers. These come in three sizes, small (iPhone), medium (iPad), and large (Mac). If rumors of the addition of a cellular modem are true, we may even see the Watch, today an iPhone accessory, added to the cast as the newest and smallest performer.

Everything else that Apple offers has one raison d’être: Fueling the company’s main hardware act without which Apple is nothing. As an example, headphones, earphones, loudspeaker sales, and music distribution revenue aren’t the goal (note the fall in music purchases on Horace’s chart above). …