John Kirk en Techpinions

James B. Stewart devoted an entire article to explaining “How, and Why, Apple Overtook Microsoft” and yet it’s clear that he doesn’t, and many other pundits don’t, have a clue as to how Apple succeeded. And if we don’t understand how Apple succeeded, what right do we have to claim — and what excuse do we have for claiming — that we know the reasons why Apple will fail?

I notice a consistent pattern in Apple’s critics. Those that understand Apple the least, criticize Apple the most. If you want me to believe that you understand the reasons why Apple will fall, first demonstrate to me that you understand the reasons why Apple grew at all and grew so tall. Until then, I’ll remain skeptical of the doomsayers. For while I have great respect for the opinions of many Apple observers, I still believe that the secret to Apple’s success…remains a secret.

The secret of business is to know something that nobody else knows. ~ Aristotle Onassis

The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. ~ Peter Thiel