Vía @macdailynews … en Fast Company, An Oral History of Apple Design.

…how Apple used design to rise from near bankruptcy to become the most valuable company in the world–is completely misunderstood. …

…the myth of Jobs’s exile in 1985 and restoration in 1997 has obscured the fact that much of the critical design work that led to Apple’s resurgence started while Jobs was running Pixar and NeXT. Ive–of whom Jobs once said, “He has more operational power than anyone else at Apple except me”–joined the company in 1992. …

…Its roots go back to the 1980s, when Jobs’s metaphor that the computer is a “bicycle for the mind” became a touchstone for design at Apple, an expression of the ambition to turn high tech into simple and accessible devices. …

…At one point, Steve wanted to do all of our error messages as haikus. He would leave, and we would all think, What is he smoking? …

Con jugosos enlaces en el artículo … “must read”.

Un gran éxito en diferentes “iteraciones”, PowerBook y MacBook luego …

Un gran flop, pero la primera vez que Jobs dijo aquello de “la intersección entre el arte y la tecnología”.