Leo en Asymco unas interesantes consideraciones sobre las razones que podrían haber causado el despido fulminante de Browett, que más que con una disminución en los resultados de las tiendas (porque no se dió esta condición) parece tener que ver más bien con su incapacidad para ver en las tiendas la vía de comunicación de Apple con sus clientes.
“… If stores did not show any effect of poor management, then why was Browett fired? I suspect it had mostly to do with a mis-match of understanding of the job the stores are hired to do by consumers and by Apple itself. The company treats the stores as a sales channel but also as a communications channel with its customers. Recall when Steve Jobs was asked why they stopped attending MacWorld (and any other trade show) he answered that they had the dialog they needed with customers through their stores making.
That dialog is engaged between 100 million visitors and 42,000 employees every three months. The average time spent with each visitor is 13 minutes. Each visitor also leaves about $45 behind. As I put it earlier, the stores are the face of the brand.
Whoever is in charge must understand this special relationship. The surprise for me is not that Browett was fired, but that if he did not understand this relationship, how was he ever hired? …”
Y una razón más de regalo, aunque seguramente sea una parte del problema más bien, por Gassée en Monday Note:
“… ‘Now you know the real reason for Browett’s firing’, a friend said, half-seriously.‘How can you spend North of $15M on such a strategically placed, symbolic store, complete with Italian stone hand-picked by Jobs himself…and give no consideration to the acoustics? It’s bad for customers, it’s bad for the staff, it’s bad for business, and it’s bad for the brand. Apple appears to be more concerned with style than with substance!’ …”
Cierto es que si el problema de la acústica no se da en New York en la tienda en el West Side … no tiene porqué darse en la de Palo Alto ¿no?.