Apple, Tim Cook y lo que no ven los analistas, en Information Week

“Apple, as well as most companies producing consumer-oriented products in China, have a much larger problem looming: Will they be able to produce their products to meet market demand?”

“This is where Tim Cook comes into the picture. Cook’s skill set is unique among CEOs of high-tech consumer product manufacturing companies. A master of logistics, he’s credited with reengineering Apple’s supply chain to increase profit margins while allowing for more flexibility to produce new products and make changes on the fly. His educational background in industrial engineering, coupled with an MBA, provides him with a toolbox the average CEO doesn’t have… The pundits and experts wanted the next CEO of Apple to be just like Steve Jobs, who was always ahead of the pundits and experts. Perhaps Jobs looked into the future and saw the challenges and opportunities that Apple faces. Keenly aware that Apple had grown into a large and complex company, Jobs knew better than anyone what skills the next CEO would require. And he groomed Tim Cook for the job.”

Read more at http://macdailynews.com/2012/10/25/apple-ceo-tim-cook-what-the-pundits-and-analysts-miss/#6ZGpQYsIzkQ6Xjcb.99