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Una genial entrevista en Cult of Mac con el CEO de Apple desde 1983 a 1993. Merece la pena dedicarle un buen rato. El directivo reconoce que fue un poco de “carga” para la compañía, no sólo por no saber de informática, sino porque tenía que haber colaborado más con Jobs.

“The reason why I said it was a mistake to have hired me as CEO was Steve always wanted to be CEO. It would have been much more honest if the board had said, “Let’s figure out a way for him to be CEO. You could focus on the stuff that you bring and he focuses on the stuff he brings.”

En la mayor parte de la entrevista habla con mucho sentido, pero lo que me ha sorprendido ha sido esto:

“The Japanese always started with the market share of components first. So one would dominate, let’s say sensors and someone else would dominate memory and someone else hard drive and things of that sort. They would then build up their market strengths with components and then they would work towards the final product. That was fine with analog electronics where you are trying to focus on cost reduction — and whoever controlled the key component costs was at an advantage. It didn’t work at all for digital electronics because digital electronics you’re starting at the wrong end of the value chain. You are not starting with the components. You are not starting with the user experience.”

Ni sabía, ni sabe de ese mercado ¿no?   ¿No es eso lo que hace Apple con cada nuevo producto, ahogar a la competencia habiendo comprado ella todo lo que puedan fabricar los distribuidores de un componente clave de su nuevo dispositivo (sea el que sea)?

Y si soy yo el que leo mal o se equivoca, hacédmelo saber, por favor.