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Vía Mac Rumors, leo sobre una entrevista de a Steve Jobs en el 85. En el sitio de rumores la sacan a colación por el claro enfoque de Jobs al producto:

“My philosophy is that everything starts with a great product. So, you know, I obviously believed in listening to customers, but customers can’t tell you about the next breakthrough that’s going to happen next year that’s going to change the whole industry. So you have to listen very carefully. But then you have to go and sort of stow away — you have to go hide away with people that really understand the technology, but also really care about the customers, and dream up this next breakthrough. And that’s my perspective, that everything starts with a great product.”

Pero la entrevista completa no tiene desperdicio, con pequeñas incursiones en el Jobs más personal, nada más salir de Apple:

“It is hard to think that a $2 billion company with 4,300-plus people couldn’t compete with six people in blue jeans.

If the culture of the valley and some of the principles and practices of the valley are truncated, then I think it is pretty likely that the innovation will stop. … I think it is fair to say there wouldn’t have been an Apple if there hadn’t been a Hewlett-Packard.

Actually, I bought a few Eames chairs so I have a place to sit down and read a book, other than the floor.

Silicon Valley still is a mecca that attracts amazing amounts of technical talent and I’m real excited about the next 10 years. Software is what will distinguish products in the next 10 years. And I think the technology for software is just starting to come into its own.

(I had recently met) Paul Berg, the inventor of some of the recombinant techniques. I called him up and I said, “You remember me, I’m ignorant about this stuff, but I’ve got a bunch of questions about how it works, and I’d love to have lunch with you.” So we had lunch at Stanford. He was showing me how they were doing gene repairing. Actually, it’s straightforward, it’s kind of neat. It smells a lot like some of the concepts you find in computer science. So he was explaining how he does experiments in a wet laboratory and they take a week or two or three to run. I asked him, “Why don’t you simulate these on a computer? Not only will it allow you to run your experiments faster, but someday every freshman microbiology student in the country can play with the Paul Berg recombinant software.” So his eyes lit up.

And that was sort of a landmark lunch. Because that’s when I started to really think about this stuff, and get my wheels turning again. I was real excited. It’s not to get rich. I don’t care about getting rich anymore. One of the things I’ve thought about a lot is I’m 30, and I can look back on the last 10 years of my life and I feel pretty good about it. I’d like to do something again where I personally, when I’m 40, will look back and say, “You know, I spent my 30s well.”

To me, Apple exists in the spirit of the people that work there, and the sort of philosophies and purpose by which they go about their business. So if Apple just becomes a place where computers are a commodity item and where the romance is gone, and where people forget that computers are the most incredible invention that man has ever invented, then I’ll feel I have lost Apple. But if I’m a million miles away and all those people still feel those things and they’re still working to make the next great personal computer, then I will feel that my genes are still in there.

I helped shepherd Apple from a garage to a billion-and-a-half-dollar company. I’m probably not the best person in the world to shepherd it to a five- or ten-billion-dollar company, which I think is probably its destiny. And so I haven’t got any sort of odd chip on my shoulder about proving anything to myself or anybody else. And remember, though the outside world looks at success from a numerical point of view, my yardstick might be quite different than that. My yardstick may be how every computer that’s designed from here on out will have to be at least as good as a Macintosh.

And, you know, over the summer, I’ve obviously had a lot of time to think about things. I had a piece of paper one day and I was writing down what were the things that I cared most about, that I was most proud of personally, about my 10 years at Apple. There’s obviously the creation of the products Apple II and Macintosh. But other than that, the thing that I really cared about was helping to set up the Apple Education Foundation. I came up with this crazy idea that turned into a program called “The Kids Can’t Wait,” where we tried to give a computer to every school in America and ended up giving one to every school in California, about 10,000 computers. So if I put those two together, working with small teams of really talented people to create breakthrough products, and education, that’s where the idea for doing what I’m doing now came from.

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