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A Look at Apple’s Trillion-Dollar World (Bloomberg​)

a través de A Look at Apple’s Trillion-Dollar World by Bloomberg @business

“Steve had a kind of elitist point of view,” says Ken Segall, the author and advertising copywriter who helped conceive the “Think Different” campaign shortly after Jobs’s return. “He didn’t care what people wanted and had no desire to do any kind of research. He wanted Apple to dream up things people couldn’t imagine.”